Imperial Leather Research

Re-Brand Project

(Shared information on g drive)

Target Audience

We decided that the target audience will be for Millennial aged between 18 – 25, as Imperial Leather is aimed at older generations. To make it more attracting to the younger generation we going to make it more sexy in advertising has been increasing, which according to studies sex in adverts is now in around 38% of all adverts.


Explanation of use of colour

We decided to keep the over all brand colour scheme as black and white. We wanted to have our logo be really bold and flexible.

Product colour scheme:


Screen Shot 2017-10-17 at 12.12.18

Each colour matches the line. We wanted colours that would contrast and stand out. Since we picked our target audience to be 18 to 25 year olds we decided to keep our colours as bright.


Tagline Ideas:

I’ll be busy tonight

Your new Friday night plan

Friday night will never be the same

Being clean never felt so dirty





Scrapping Ideas

I had a conversation with my group and all of them don’t think that the fountain idea is going to work well with the rest of the photos. I have decided to scrap the idea and take still life photos.

I am pretty gutted that the idea didn’t work out, but I wanted to stay along the lines of objects so I think that taking photos of the bottle will be fine.

Screen Shot 2017-10-17 at 11.47.28


I asked a friend outside my photography group and creative collaboration about what he thinks about the idea of the soap in the fountain. He said he liked the idea of the soap in the fountain but I should think about cropping the photo. I then cropped the photo to see what it looks like, and I like it, I think it draws the eyes only to the fountain which is what I wanted.

I am thinking about adding bubbles to the image and have it floating inside/ outside the fountain.

Here are the images that have been cropped.



Dean Martindale is a photographer that I found on Instagram, he has shot photos of Lizzy Hadfield who is a YouTuber that I have been watching for a few years. I have a look at his photographs and they are mainly fashion/ portrait photographs.


I think his photographs are a good inspiration for the record cover shoot. 5

Lizzy Hadfield (Shot From The Street)